REASON.FACTORY

Heartbeat Analytics

SAAS / Enterprise

  • Sector: SAAS / Enterprise
  • Current status: Growing, with sales made to Tesco, Unilever, Elsevier and many other enterprise clients
  • URL: https://inpulse.com

The problem

Matt Stephens, an entrepreneur by nature, had founded and was running a successful internal communications agency, Quest. Working with  enterprise clients such as AIB, Britvic and AXA, he saw the need for a tool to measure employee engagement across the enterprise. The existing tools were dry, uninspiring and unfriendly to use, often based on legacy technologies.

Our clients love the software we’ve created, allowing us to establish ourselves as a key player in our market. There is no doubt this wouldn’t have been possible without Dan from Reason Factory and his team.

Matt StephensCEO and Founder, Heartbeat Analytics

Vision

Matt had the vision for a more dynamic, fun survey tool, that would be in and of itself engaging, that would reduce the friction of surveying employees.

Our approach

Matt had already built a vestigial MVP web app through an acquaintance that he had managed to sell to three enterprise clients. He approached us to take the software to the next level in terms of functionality, scalability and robustness.

After a review of the initial MVP, we took on the next phases of  development of the app along with responsibility for support and maintenance.

We started by significantly extending the functionality of the app, adding many new survey types and enterprise level reporting features.

Then we introduced a brand new design and user experience, to bring the software to a level where it is on a level-playing field with competitors that have had millions of pounds of investment.

Results

With multiple sales made to enterprise clients such as Tesco, Unilever, Time Inc, Elsevier and many others, the software side of the business is growing year on year, and the app is now established as a leading player in the market.

Heartbeat app is now at a scale where they need full time resources to take on the development and running of the app.

We completed our engagement by helping them to recruit a full time team to take the next steps towards business success.

evvnt